It's all change here at JAH Web Development. I have now merged with the highly-creative Torch Design to form Lumous – a brand new web and graphic design agency offering a full range of design, web, print and digital marketing services. For more information and to see some recent examples of our work, please visit our new website, lumous.uk

Website Marketing & SEO

Search Engine Optimisation (SEO)

Any website developed by JAH Web Development will be built with full SEO in mind. I use standards compliant Valid XHTML 1.0 Strict mark-up with CSS to ensure all websites are search engine friendly and I test them in a text browser to see the website as a search engine would see it.

I will also optimise the markup of your content to ensure the search engines can understand the full semantic structure of your pages. At your request I can add an XML sitemap (to help the search engines navigate your website with ease) and offer you further advice on simple steps you can take yourself to improve your search engine ranking.

Search Engine / Web Directory Submission & Link Building Campaigns

The major search engines won't know about your new website unless they find a link to it on another website or someone submits your website's address. As there are so many search engines and web directories available on the Internet, submitting your new site to each one can be a time consuming process and many of them won't improve your ranking on Google. JAH Web Development can take care of this labourious task for you and will only submit your site to worthwhile directories/search engines. Ongoing link building campaigns are also available for a monthly fee - please ask for details.

Pay-Per-Click (PPC) Advertising

There are a number of advertising schemes on the Internet you can use to promote your website/product/services, but JAH Web Development recommends Google Adwords as they have proved to be an effective form of advertising that offer solutions for any budget.

With Google Adwords, you only pay when someone clicks on your advert and your advert is only displayed with relevant search results and/or web content (so visitors should at least have a passing interest in what you're advertising!). You can also limit the amount you spend each day (even if it's just a few pence!) so you won't get any nasty surprises when you're billed for your advertising.

JAH Web Development can setup a Google Adwords account for you (and supply you with a voucher to get your first £50 of advertising for free!) and then you can either manage it yourself or I can manage the account for you as part of your website's maintenance. Please ask for further details.

Email Marketing

Email Marketing is a good way to keep in touch with your existing customers, help build a community around your business and encourage repeat sales. JAH Web Development can design a branded e-mail template for your business and then allow you to login to our Email Marketing system and create your own newsletter/campaign, define your subscribers, and monitor who opens your e-mails and which links they click on.

Please get in touch for further details.

Visitor Statistics

Visitor statistics essentially allow you to track the number of people visiting your site, the approximate location from which they are accessing your site, which pages of your site they are looking at and which of your links they are clicking on. Analysing your visitor statistics can help you to establish weak points in your site (i.e. those pages that typically result in a visitor leaving the site) and also measure the success of advertising campaigns and other marketing.

Setting up visitor statistics for your website is a quick and easy process, and JAH Web Development recommends Google Analytics as they offer a free service that surpases many others (some of which charge a monthly fee). There's a good chance that Google Analytics will provide you with more in-depth data than the free statistics you get from your hosting provider so it's definitely worth a look.

Please don't hesitate to contact me and arrange your free consultation and estimate of cost with absolutely no obligation.